From Deadspin: "This wasn't a press conference. This was an advertisement."
But going back before all this, how involved do you think Nike was in covering for Tiger? Sometimes I've even wondered if Tiger is a sort of fictional character that had to be created -- the story of taping that list of Nicklaus' major victories to his bedroom wall is especially precious -- all in order to maximize the marketability of an awesome but skeevy Eldrick.
Anyway. Oh hey. You got to click on this for me. Huge. Quickly.