Friday, February 19, 2010

Quick! Develop more products that WalMart can reject!

WSJ, Feb 18: Procter & Gamble is rolling out new Pantene "formulations...Oral-care introductions include new Crest whitening products and a new Crest Pro-Health Sensitive line of toothbrushes, floss and toothpaste....This week, other major consumer-product makers boasted of upcoming new and improved products."

CNNMoney, Feb 15: "Large retailers -- including Wal-Mart the world's biggest -- are wrestling with having too many types of brand-name products. At the same time, shoppers are buying less and looking for bargains. So unless a particular brand is a top seller in its category, it's getting knocked off the shelf -- and sometimes getting replaced by a cheaper store brand." So is Wal-Mart driving the new formulations and package designs?

One thing's clear though: "'2010 is going to be uglier than hell,' Church & Dwight Co. CEO Jim Craigie said on Wednesday. 'I don't see the economy coming back at all.'"

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