I'm confused by racked.com or ny.racked.com or whatever it is

The sponsored posts are labeled but, honestly, all the posts sound sponsored. See: "Tilda Swinton talks about making 'The Twinset of My Dreams' for Pringle—it's perfect, by the way, her twinset is. With its nubby darned cuffs, special jeweled buttons and crystal sword brooch designed specially by Waris Ahluwalia, it's pretty much the twinset of our dreams too." Is that the deal now? There used to be some fun writing and commentary, didn't there? I don't know if I can keep on reading. Well I will but, you know, I'm not going to like it.