Mr and Mrs Britney Spears buy a bungalow in Vegas' new Hard Rock condo complex. Two weeks later, Jessica Simpson and Nick Lachay buy "a luxury condo unit at Palms Place, the new high-rise residential condo and spa at the Palms" owned by the Maloof brothers. Maybe "buy" isn't the right word. It's more like a dueling ad campaign with real estate as compensation. And gossip columnists are just media outlets that you don't have to pay.
But good thing those gossip writers work for real papers. If they were bloggers, their ethics would be questionable.