Shake, rattle and text

At mediapost.com (reg. req), Cory Treffiletti tells us about a recent U2 concert. At one point, Bono "asked everyone to take out their cell phones and text message their names...to be added to a petition of people who pledge their support to improving human rights around the globe....20 minutes later, the names of the people who had texted themselves was scrolled across the big screen hovering over the band, allowing the crowd to see their names in lights and tied forever in the image of their minds to that show." Fun! But to be clear: when it's used to help out a good cause, it's fun; some day, when it's used to sell the performer's latest CD -- and that day is coming -- it may be less fun.