Tuesday, April 26, 2005
The Apple bookstore gets a little smaller
Maybe PSFK was right. Just as the iPod is becoming an icon and winning converts, Apple does something uncool. From the AP: "Apple Computer Inc. has retaliated against the publisher of an upcoming unauthorized biography about chief executive Steve Jobs by removing dozens of other technology books sold by the publisher from Apple stores....It's a strategy that experts in brand management say is likely to backfire.... 'Pulling books off the shelf is a little draconian,' said Rob Frankel, a brand consultant. 'It reeks of repression.'" Repression? Apple? But aren't they the ones who promised to end all that?