Saturday, April 16, 2005

Everyone's watching, but no one's paying attention

ESPN is touting new research that shows we're watching more TV than ever. But that's still not good news for broadcast networks: the biggest increases are in cable viewership at odd hours.

I don't think this is good news for anyone in TV. More sets may be on at 3am but are they really the focus of attention or simply a comforting noise until we fall asleep? TV has become background music, the way radio was for my parents. And that's not a good sign at all.

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