Wine label comedy: "Clever names are the wine industry's tactic to compete in an increasingly informal age, and it is working, according to a July Gallup report that showed wine in a tie with beer as Americans' favorite 'adult beverage.' 'Food and wine should be fun, no?' says marketing director John Locke of Bonny Doon Vineyard.'"
Peut-etre.
Big wine sales could be credited to vintner puns or maybe to health news, celebrity chefs, or even movies. No?
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