Tuesday, October 11, 2005

But does it taste like the back of a school bus?

Wine label comedy: "Clever names are the wine industry's tactic to compete in an increasingly informal age, and it is working, according to a July Gallup report that showed wine in a tie with beer as Americans' favorite 'adult beverage.' 'Food and wine should be fun, no?' says marketing director John Locke of Bonny Doon Vineyard.'"

Peut-etre.

Big wine sales could be credited to vintner puns or maybe to health news, celebrity chefs, or even movies. No?

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