Monday, October 03, 2005

Do they skip ads because they're smart? Or are they smart because they skip ads?

It's a conundrum: people who fast forward through TV spots or use pop-up blockers "were generally more interested than their ad-watching peers in online product research and more likely to participate in online discussions of products, like those on blogs or product review sites." Knowledgeable influencers? Advocates-in-the-making? Hold me!

But how can you reach this audience? Should you consider, for starters, making sure your product is worth talking about?

No. If it were that easy, everyone would do it.

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