There was a time in this city when you couldn't swing a dead cat without hitting 4 or 5 Brinker concept restaurants. That has changed. Now, Brinker = Chili's. There are other, minor brands and it's these accounts that Brinker just handed to Rapp for "a new marketing program...that drops television advertising and relies on direct marketing." I smell coupons!
Chili's -- which generates 74% of Brinker's profit -- will apparently remain at GSD&M. And apparently not drop TV.