Don't strain yourself

Some of us won't just do it. So while sports gear sales are up, it's the same energetic people who are buying. Oh, it's a desirable demographic -- "enthusiasts tend to be college educated, in their mid 30s or early 40s, earning a six-figure income or better and overwhelmingly male." You know, ubersexuals. But how do you grow beyond that? Simple. Make sports-like stuff that in reality only enables our bad habits: "Coleman has recently expanded their reach towards the not-necessarily-active population by offering equipment especially designed for tailgating." Genius!