It's a sad day for Anheuser-Busch when they can't even attract the cheap drunk: "U.S. brewers have been slashing prices in recent months in a bid to drive up volume, which has suffered as consumer tastes shifted toward wine and distilled spirits....'Discounting is not working.'"
Also, their strategy of smearing the family of a dead baseball player didn't seem to help the bottom line either.
As ripe as all this is for smart-assery, there's no delight to be had in this news. Aren't Budweiser and Michelob great American brands? Isn't this the last big American brewer? Doesn't anyone in St. Louis have any pride?
If people have turned to the more expensive option of cocktails -- a trend that is hardly news -- you could assume that price is not an issue. If spirits and wine can gain such wide acceptance without the luxury of TV advertising, you could conclude that maybe lounge culture, film and the popularity of TV gourmets have real power. And you could question why -- while all of that was becoming obvious -- Anheuser-Busch's own advertising was so out of step.
Let's see if there's a positive note anywhere. Searching...searching. OK. Here: "Anthem" might not be original, but like The Girl In The Moon, it works on some level and doesn't make me ashamed to drink beer in public. And oh yeah. That Budweiser logo, the one with the script B and the little crown? That's kinda awesome.