Thursday, October 20, 2005

Oh my God

Murdoch's right. No one reads newspapers anymore. There's just no time what with Starbucks cups to study and discuss. That's especially true now that they'll include a quote from Reverend Rick Warren, something USAToday considers "a spiritual jolt" and a reason to examine all Bible-quoting businesses.

Oh, another reason people don't read papers? Sometimes their writers can miss the point.

It may not be a jolt for the 20 million people who bought Warren's book. Starbucks isn't becoming an evangelical version of Ben & Jerry's. And this is simply the latest phase of a larger, continuing campaign that invited everyone to contribute. "The Way I See It" cups feature quotes from all sorts of people. Maybe the more interesting story here is how Starbucks sells ideas, atmosphere, music --and maybe in the future literary works? -- as well as some truly average coffee. I mean, isn't that a kind of miracle?

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