Sunday, May 06, 2007

50 Cent's bulletproof vest: a new branding opportunity?

It was minimized by the HBO cameras but last night, when 50 Cent led Floyd Mayweather Jr into the ring, he wore a bulletproof vest color-coordinated to match the fighter's trunks. Of course this gets a girl thinking. Was it a practical reminder that big bouts at the MGM never go well for rappers? (In which case -- just keeping with the theme of the week -- good or bad for boxing?) Was it a tribute? Or is decorative body armor simply the logical next-step for a business empire that includes clothes, virtual clothes, condoms and, uh, more?

On a vaguely related note: could Jim Lampley be any more of an old hen?

2 comments:

Make the logo bigger said...

And.

Could.

Larry.

Merchant.

Speak.

Any.

More.

Measured.

Or.

Slower?

Irene Done said...

That's brilliant. The Merchant-Mayweather Sr interview was especially a high point for me. Who knew someone could out-ramble the master?

But I'm not sure I'm ready for the unbearably over-caffeinated Kellerman, either.