He's the man who sold you the "mini-stairs that allow old or obese pets to climb onto the sofa ($30 million in sales to date), a credit-card-size magnifier-flashlight for aging eyes ($30 million), a bright-lights-and-goo tooth-whitening system ($40 million), a seamless torso girdle ($20 million), and a whirring implement that promises salon-style manicures at home ($30 million)." And he might be my new hero. Look, any man who can amass millions from canvassing mall kiosks -- and then worry that this new wealth might be damaging his judgment -- is someone worth paying attention to.
The real gold in this story, though, is right there in the beginning. It's Khubani's secret formula for infomercial success and it goes like this: "present the problem, repeat the horrible facts, gross people out, get their attention, and then say here’s a simple solution."