From today's Rush & Molloy: "They'll give away 10,000 cups of cocoa and doughnuts as well as Santa hats and snow globes at Bryant Park Tuesday as part of the festivities marking the DVD release of 'The Simpsons Movie' — and the Empire State Building will glow yellow." Well, that's just fine and good for New York City but what about the Wal-Mart out on Central? That's where the true movie aficionado goes every Tuesday morning.
Because the temporary Kwik-E-Marts seem so far in the past now, I had to go back and look up how the movie did in theaters. Looks like: pretty good. "[O]perating income...rose 23 percent, to $1.05 billion. The News Corporation credited the gains to strong box-office results from 'The Simpsons Movie' and 'Live Free or Die Hard.'" And pretty good for their promotional partners: "Burger King said comparable sales in the United States and Canada were driven by its tie-in with 'The Simpsons Movie,' which promoted the Ultimate Double Whopper sandwich and higher sales of 'indulgent products,' such as the BBQ Bacon Tendercrisp chicken sandwich."
But will free doughnuts help sell the DVD? Reviews are so-so. And DVD sales are so-so too.