"'Martha Stewart, three friends, a bottle of wine, and a burning issue: sex after 50'"

After shutting down the youngish, funnish Blueprint, is Martha Stewart really planning a new magazine for older women? Does a publication stand a better chance when the audience is already pre-disposed to reading stuff on paper? And if Martha Stewart is intent on addressing sex—and I kinda hope she isn't—is there any hope at all for those angry and offended Reader's Digest subscribers?