Are you lovin' it?

McDonald's is teaming with MTV to produce a monthly program featuring musical acts and of course, McDonalds images. NotBillable is intrigued. Also, we're amused: "The campaign...features what McDonald's calls an audio trademark, which it renders in print as 'ba-da-ba-ba-ba'." Ba-da-ba-ba-ba? You know. That's the sound you hear before you click the remote. Which is another reason the MTV idea just might, well, rock. (Sorry.)