JCPenney, trying to jumpstart apparel sales, debuted new fashions by Nicole Miller. Much was made in Monday's WSJ about the consumer research that went into this new line and the fact that Miller would likely tone down her own style for the older, more casual, suburban-dwelling JCPenney shopper. Just to remind everyone that the focus is definitely on 'older,' the media event to launch the line featured retired supermodels. But guess which model didn't really grasp the concept:
Nikki Taylor: “I love JCPenney for picking up her line,”
Carol Alt: "what an amazing idea, it’s great for Nicole and it’s great for JCPenney.”
Frederique: "... it’s a start, but I think there is room for [Miller] to be more honest with her own style.”
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