Occasionally I will use agency time to conduct personal business.
Monday, February 28, 2005
When does a company lose its vision?
For Iams dog food, it might be right here. "Gravy" may sell a ton. It may be the first step in making Iams into a true Procter powerhouse brand. But introducing a dog food product just because it appeals to humans seems to conflict with Iams' own mission statement.