They're for dogs

I meant to say something last week about the "We're for dogs" TV spot from Pedigree. It's so beautifully shot and beautifully written. Almost every other pet food, retailer or product manufacturer is trying to say the same thing (they all really, truly understand how much you love your pet--honest!) and they all look inauthentic at worst, clumsy at best. I bow to the greatness of the agency (which I think is TBWA) and the client.