Expect this to be every bit as fun and authentic as that Cheers bar at McCarron Airport: "Aiming to reach younger business travelers, Holiday Inns and Resorts...has teamed with the Sporting News, a venerable sports media brand, to create a prototype sports bar at the Holiday Inn Select at Dallas Love Field."
Can't be sure but I think by "venerable," the writer here means "not really doing all that well."
I wonder if this sports theme is one reason why Joe Buck was inexplicably forced into an otherwise likeable Holiday Inn campaign. But I have hope. Buck is a Fox announcer. Could his appearance be considered a conflict with Fox Sports Grills? Oh please, please, please. Then we can at least have 30 Joe Buck-free seconds each Sunday and maybe Holiday Inn can look into other, more deserving sports announcers.