Have you seen the new commercials for Applebee's? Good news: the singing guys are gone. As are the dead guys. Odd news: Tyler Florence has taken their place and he's introducing his newest creations, four tasty dishes only available at Applebee's.
Yeah. That Tyler Florence.
Impressive. Applebee's is trying to do for their restaurant what Target and KMart have done for retailing. Who knows if it can work? And while you may wonder why a chef with such an enviable resume would participate, well, he has products to sell too. I'm certainly not complaining. Tyler Florence is a handsome man. If his face is going to be plastered on every sign, package label and TV screen within sight, this really will be a better world.