Saturday, September 23, 2006

Are we laughing at Wonder Bread or with Wonder Bread?

The brand did not have to pay a dime to be part of Talladega Nights: The Ballad of Ricky Bobby.

Some achieve icon status; others have icon status thrust upon them.

3 comments:

Make the logo bigger said...
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Make the logo bigger said...

I didn't mind it in this film. Like Wayne's World before it, the placement was blatant and part of the joke. Adam Brandler’s disaster 'Click' however, went the tradional route of blatant placement without acknowledging it.

Irene Done said...

Yeah, I think the Wonder Bread people were exceptionally smart to sign off on the whole thing -- not because it was free, but because Farrell's deft comic treatment, as the article points out, only enhanced Wonder Bread's nostalgia factor.

Adam Brandler -- now that's FUNNY.