Friday, March 20, 2009


From the NYPost: "Portfolio's April issue is barely above the 98-page minimum count needed to be able to glue the cover in place." It's 106 pages in all, with only 21 ad pages -- which is ominous for Conde Nast but maybe pleasant for readers? A lighter magazine is so much easier to handle and to keep. I still prefer the Martha Stewart Living issues from back in the mid 1990's. Remember? Martha was on every cover, the crafts were achievable and the whole thing maxed out at 128 pages. Pretty nice. (Yes! I've kept all those issues even though I know the content can be accessed online. I also like listening to baseball on the radio and I refuse to be paid via direct deposit. Really. I'm hardly worth talking to, let alone following on Twitter.)

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