Why would anyone willingly pose for Racked: Street Scenes?

The comments are devastating even when someone likes how you look: "i put down 'perfection'...because dude looks cool...but unless he surrounds himself with likeminded cool folks, he looks like a tool...and if he does have this crew of cool folks, he's a douche. so basically, he can only rock this look if he has no friends...which means he's also a loser."