"We're trying to make pizza part of the solution, not part of the problem"

That's a fun and, I think, a sincere quote from Randy Crochet, whose Naked Pizza will receive funding from Mark Cuban. Crochet's concept -- pizza with "half the calories, half the fat and four to fives times the dietary fiber as most pizza on the market. And as far as he knows, it's the only delivery pizza in the world that contains probiotics, the bacteria that contributes to intestinal health" (Jamie Lee Curtis wins again) -- sounds noble. I wonder if it fits with what Grant McCracken calls "cultural drivers." After all, you're not just ordering pizza. You're solving something. And you'll poop too!