Friday, September 09, 2005

Again with the fake TV news person?

Because FrontBurner continues to be fascinated by it, let's re-visit the new Dallas Morning News campaign, which seems remarkable only for the use of a Candace Bergen voiceover. A FrontBurner reader "who knows his business" writes: "it's reminiscent of the campaign that DMN's agency, The Richards Group, created for the Dallas Times Herald years ago using the voice of Mason Adams, who had played an editor on Lou Grant.... I think that The Richards Group is doing a terrific job."

Oh really? Because, you know, usually, when an agency recycles an idea it produced 20 years ago for another client, this is not considered, at least by people in the industry, to be "doing a terrific job."

Stan Richards' legacy aside and all.

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