Wednesday, September 14, 2005

Is it art? Is it garbage? No, it's just advertising.

ADWEEK takes a look at a new outdoor campaign for an environmental group: "Mindful that trash has been presented nobly in galleries as 'found art,' Felipe Bascope was careful 'not to overly art direct' the billboards going up this week near the Pacific Coast Highway.... He wanted the 3-D material mounted on the boards to look exactly like what it is--garbage, collected in a single day of beach cleanup."

Maybe Bascope has instead hit upon a new creative technique. Call it "found concept."

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