Actually the entire North Texas area is welcoming Katrina evacuees: "In McKinney, the city, businesses and volunteers combined to transform a former Wal-Mart from vacant space to a shelter, complete with showers, meals, first aid and bedding for 250, in less than 72 hours. The building had been scheduled to be demolished this month."
Even the Dallas job market looks promising for new arrivals. So should we call them evacuees or refugees? Or consumers? At least one bank -- Hibernia -- is running radio spots specifically addressing them. Exploitative? Not at all. They're straightforward spots much like conventional post-disaster claims messages from insurance companies. If I were a Hibernia customer, I'd feel a little better after hearing them. A little.