So. How 'bout those chewing gum sales?

Fascinating to me and maybe to me only: Gum sales are up 6% thanks in large part to varieties that promise to whiten our teeth to TV-anchor-like brightness. You have to think they're going somewhere with this. Vitamin gum, slimming gum, brain-boosting gum -- I can't wait to see what's next from Wrigley, where they own everything including Lifesavers AND Altoids. Yes, Altoids!