Coveting thy neighbor's box office

Motivated by Mel Gibson's success with "The Passion Of The Christ" -- which no studio wanted to make -- executives are now marketing movies to churches. So it's official. Hollywood will copy anything. If you want original thinking, though, you can talk to Mark Cuban, Todd Wagner and Steven Soderbergh. They're so radical, they want to sell DVDs right there in the theater lobby. And when they do, Blockbuster won't have a prayer.