Michelle Wie is about to turn pro and the marketing world can't wait. She is, after all, an endorsement deal trifecta. She competes against men! She has fashion-model good looks! She's only 15! She's also filling a void I didn't know existed: "'There's still a huge variance between the need for celebrity women athletes and what's out there.'"
"What's out there?" Let's try to de-code that.
"What's out there" seems to be, at least when you're talking LPGA, a euphemism for "fat girls in bad clothes." Or at best, women who may win tournaments but lack the porn-like persona of Anna Kournikova.
So the person most excited about Michelle Wie is likely the new LPGA commissioner who just happens to be a former IPG COO. If women's golf has a little trouble admitting that pretty girls get all the attention, Wie may help. If Tiger can get pasty PGA guys to work out, anything's possible.