Tuesday, May 30, 2006

Get your Dept of Transportation action figures today

As junk food becomes the new cigarette, movie promo tie-ins are changing. So pay no attention to the McDonalds partnerships behind the curtain. Instead, enjoy these attempts at, um, fun:

"Budweiser is hosting a 'National Break Up Day' microsite for the Jennifer Anniston film that includes such features as community postings of the worst break-up stories and the best ways to break up; compatibility quizzes, e-cards and other viral tools to facilitate actual breakups and a 'photochop' application that allows users to scratch, replace, burn, tear or mark up the faces of their former loves. MasterCard's promotion includes a special edition Zagat guide incorporating ideal restaurants for breakups that will be inserted into magazines."

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