Unlike Bill Ford who emerges only once a year to make a commercial -- and yes, if he does see his own spot, it means six more weeks of gloomy sales -- Mark Fields is a Ford executive who actually goes out in public. He meets with dealers (brave). He's "broad-shouldered" (sigh). He tosses bones to car enthusiasts (he cares!). He says all the right things:
"'We have to shift from an entitlement mentality to one of going out and competing.'"
So luck to him. No, really. Good luck to him.