Now see, this is why I love the NYPost. A story about sponsored party houses would be interesting enough:
"As a Hamptons business model - co-branding a summer house with a nightclub, then soliciting corporations to sponsor the house through stealth advertising (stocking the fridge with booze, furnishing every room, supplying next year's luxury cars) - it's hardly new....Marquee's Noah Tepperberg and Jason Strauss perfected the concept with the PlayStation House in 2001."
But only the Post can capture the telling details that make satire completely unnecessary:
"'B-list promoters are also doing houses - the Hampton Bays sort of crowd....I heard Hawaiian Tropic gave [promoter] Brantley Harrison a chunk of money,' Cardosa continues, 'but I'm not really into the Hawaiian Tropic crowd.... Those girls can look a little bit like strippers. I'll never have guidos or big DJs that draw a crowd - that's Pink Elephant. Not to put anybody down.'"
Oh no. Not to put anybody down.