Wednesday, May 24, 2006

I believe that children are our target demographic

A quick look at tweens "who control $39 billion in purchasing power of their own and influence tens of billions more in family buying decisions, according to a study by Packaged Facts."

Honestly, I think the Washington Post dropped the ball here. Despite supplying factoids like "77 percent of 9- to 14-year-olds have TVs in their bedrooms....Some 59 percent have video-game systems, 49 percent have a DVD player," they fail to remind us that kids are fat because of advertising. I mean, you might read the article and mistakenly assume obesity could be related to inactive lifetsyles or some similar myth.

There's no doubting the power of tween girls though. Remember that tonight if McPhee wins.

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