Why aren't you buying Estee Lauder anymore? Is it Aerin Lauder? She creep you out? Yeah, thought so. I mean, talk about your off-putting ubiquity. Just when you assumed that Oscars dress ruined her, she shows up in Domino magazine last month telling you how to organize your office. Antique chairs -- practical!
So when the CEO William Lauder says, "'what we do best: creating excitement for our brands and products,'" I'm a little confused. Aerin's publicity people do an impressive job but, you know, it's not working.
1 comment:
I am not buying Estee Lauder anymore because there has been nothing exciting about the brand for over a year. The Tom Ford hype was a bust, and Gwenyth is a little cold for me. I can't even identify the target market - seems like the younger set with the glosses but an older set with the retro Azuree stuff. I liked the little boxes of eye shadow - they were fun to display, but even those have been changed back to unexciting compacts. I was waiting for a big fall line and some hype. Instead I am thinking of selling my EL stock.
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