Curse you, MediaCart Holdings! Or maybe bless you, MediaCart Holdings.

This starts out awful-sounding then gets slightly benefitty: "Microsoft Corp. is bringing digital advertising to the grocery cart. The software maker spent four years working with Plano, Texas-based MediaCart Holdings Inc. on a grocery cart-mounted console that helps shoppers find products in the store then scan and pay for their items without waiting in the checkout line."

Remember though: "'This is not all necessarily about bombarding consumers, about targeting advertising,' said Scott Ferris, general manager of Microsoft's Advertiser and Publisher Solutions group. 'It's about also making the shopping experience better for the consumer.'"