Confirmation that when Wal-Mart dropped Better Homes & Gardens, it really was a matter of payback: "The publisher, whose titles include Better Homes & Gardens and Ladies Home Journal, has a licensing deal with Wal-Mart to attach the Better Homes & Gardens name to products sold in Wal-Mart's home department, where copies of Better Homes & Gardens can be sold....While all major publishers were hit by Wal- Mart's cuts, Meredith might have gotten it worse because the retailer learned Meredith was selling extra copies of its titles through Dollar Tree, a national discount chain for $1 apiece."
$1? What other magazines are they selling there? $1? Where's the nearest Dollar Tree around here?
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