Thursday, January 17, 2008

Martha! Martha! Martha!

The most entertaining bit of news here is that "Still to come: a line of Martha Stewart wines to be introduced later this year in partnership with E. & J. Gallo winery."

I always thought Martha was more of a vodka girl.

But can Martha Stewart's company create Martha-like success for someone who's not Martha? "'At the end of the day...Martha doesn't want to share the spotlight with anyone.'"

ADDED: This afternoon, I bought the Jan-Feb issue of Blueprint—its last—and it occurred to me that the magazine is a lot like Jonathan Adler and Cynthia Rowley themselves. It's not so youngish but it is fun, bright and quirky. And that might not be the formula for mass Martha-like success just yet.

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