From Jeff Bercovici: "For the space of nine pages, Esquire stops being Esquire and becomes a piece of Victoria's Secret's marketing strategy, indistinguishable from the catalogs and commercials these same models appear in, wearing the very same lace demi push-up bras and come-hither expressions. The whole thing is reminiscent of what happened in 2003, when Harper's Bazaar put Madonna, who was at that time modeling for the Gap, on the cover. Not only was she wearing Gap clothes, but the image used was an outtake from a Gap advertising shoot." So February 2008? All Adriana Lima, all the time.
If Bercovici's right, though, and this is the same quid pro quo arrangement, let's hope it works out better for Victoria's Secret than it has for Gap.