Monday, January 28, 2008

Why we should care

Stuart Weitzman is suing JCPenney for copying his shoes and I think his explanation is important to note:

"Our customers get a lot of success out of our shoes. They almost feel that it's our obligation to protect them for spending their money on our products."

Isn't that sort of smart? He's not suing to protect his business. It's not about him. I think he might be the first designer to frame a discussion about patent infringement in terms of a consumer benefit. It's about his shopper, her purchase and her need for status symbols. He's doing it for her.

Even though if he wins, he'll get JCPenney's profits.

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