Thursday, February 16, 2006

The Diana Eng Generation

Like all women, I always find it difficult to fill the 23 hours of the day when Oprah isn't on. How to feel? What to read? But now I realize I should get with the times and buy gadgets. "Women now spend $55 billion annually on high-tech goods such as PDAs, cellphones, MP3 players and DVDs....'women actually outpace men' in personal computer, DVD and video game ownership."

Interesting. And ultimately, a puzzle. As Steve Portigal points out, this trend has led marketers to launch such insightful, relevant product innovations like: phones. That are pink.

That makes me feel self-actualized. How 'bout you?

2 comments:

diana said...

That’s because gadgets are the new accessories.

Irene Done said...

Diana, you have just made my WEEK with that comment. Thanks. You're one of the most fascinating and charming people to pop up on my TV in a long, long time and I wish you the best of luck in your new endeavors -- all of which I think are the grooviest.