The ad world is home to many creative souls. Marco Benatti is one of them but critics can't quite agree if his concepts are original. Overstating performance numbers, hiding ownership in companies while recommending them as acquisition targets -- it's been done before, right?
So maybe his genius is in the details: "After WPP CEO Martin Sorrell went to Milan to fire him on Jan. 9, WPP began its scrutiny, bringing in three Italian law firms—including one specializing in criminal law....Since then, the dispute has taken unexpected twists: WPP's Italian headquarters in Milan were broken into on the weekends of Jan. 14 and Jan. 21, with Benatti's office the focus."
That's brilliant. I wasn't expecting a flair for Nixonian intrigue, were you? There's also a mysterious company-paid apartment and, delightfully, this: WPP COO Daniella "Weber (whom Benatti described in the release as 'my pupil and assistant for 23 years') also had personal relationships with Benatti and Sorrell."
Wait a minute. You don't think...yes, yes, it seems that Ms. Weber might be the real creative genius here.
Madame, I salute you.