Wednesday, February 08, 2006

Would a joke about leaving no footprints be too easy?

Some day, shortly after the intervention I would guess, I'll explore the exact reasons for my own cynicism. For now, it will have to do that I am not unrelentingly distrustful. Sure, I roll my eyes at things like Laurie David's big green magazine, but I'm sincerely impressed by Timberland's social activism. I'm even intrigued by this kind of attention to detail: "a 'nutritional label' for shoes and boots...which looks like the government-mandated ingredients labels on food, provides information on where the shoes or boots were made, how much energy was consumed to produce them and how much renewable energy the company uses." And: they care about Darfur too.

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