The ratings are in and Fox's all-star game earned "the top ratings in viewership, households and the adults 18-49 demographic." That's an audience increase of 15% over last year. Not too shabby.
Still, not everyone enjoyed the game. It is, after all, difficult to watch Tim McCarver's public battle with idiocy. But I blame myself. Or more precisely, my chosen profession. Because even though advertisers lined up for the event, no one ran a fun, standout spot. Yeah, Holiday Inn worked Joe Buck into their existing campaign and Steve Hall probably liked it but: a spot that lionizes the announcer? And not even a legendary, Harry Caray-like announcer? Joe Buck. That's we got? Sigh. Is there really no, you know, player worth creating a campaign around? None?
Bo Jackson, our nation turns its lonely eyes to you.