Friday, July 28, 2006

Suzanne Kapner remains unimpressed with Paul Pressler's offerings

The New York Post continues its Gap-bashing apace: "Analysts who have spent the last few weeks visiting stores generally give the clothes high marks for delivering a more focused message - in line with the tagline from the new ad campaign, 'keep it simple,' but worry that the merchandise lacks a 'wow' factor." And, surprisingly, three out of three Post gofers agree!

Still, there's some good news. Gap executives sure can spot their shoplifters.


SuzanH said...

Do you think I could take over the Gap and launch my clothing line, Clothes for Women Who Want Clothes That Don't Suck?

My marketing plan is to launch online, while E thinks I need a brick and mortar store to make it viable.

What do you think? I can't do worse than the Gap is doing right now.

Irene Done said...

Clothes for Women Who Want Clothes That Don't Suck is such a powerful concept, I think the whole brick-and-mortar argument does not apply. I was just gonna spend my last paycheck on a pair jeans, but now I'll save it until you're up and running.

This could mean the end of gauchos in our time.