Guinness sales are on the decline in Ireland. There are many interesting reasons but ultimately, it's just not that popular with the kids. "The big challenge for Guinness is to win over the new generation of drinkers.... 'Without a doubt, a lot of our Guinness drinkers are older people,' said Mackin. 'A lot of our marketing and branding is focused on attracting younger and newer people.'"
Bright side: "Sales are doing well in North America and parts of West Africa -- where the stronger, bottled local version of Guinness has a reputation, perhaps undeserved, for everything from helping prevent malaria to enhancing male sexual prowess." Perhaps undeserved? Perhaps? So you're telling me it could enhance male sexual prowess.