Wednesday, March 14, 2007

Not so brilliant!

Guinness sales are on the decline in Ireland. There are many interesting reasons but ultimately, it's just not that popular with the kids. "The big challenge for Guinness is to win over the new generation of drinkers.... 'Without a doubt, a lot of our Guinness drinkers are older people,' said Mackin. 'A lot of our marketing and branding is focused on attracting younger and newer people.'"

Bright side: "Sales are doing well in North America and parts of West Africa -- where the stronger, bottled local version of Guinness has a reputation, perhaps undeserved, for everything from helping prevent malaria to enhancing male sexual prowess." Perhaps undeserved? Perhaps? So you're telling me it could enhance male sexual prowess.


Make the logo bigger said...

Declining probably because all the pubs there are now run by couch potatoes from here in the states who won all their pubs in Guiness promotions, then decided to serve Bud.

(That was a helluva run-on but you know I had to go for it.)

Moda di Magno said...

Any man in any pub - anywhere in the world could tell you that Guiness (or any other alcohol consumed in copious quantities*) improves male sexual prowess. As far as they remember.

*I love alliteration