One year ago when Miller President Norman Adami expressed regret over past campaigns -- "We were promoting sameness and increasingly going lowbrow. It is as if we were promoting beer as the official beverage of the knuckleheads" -- I thought it was his way of getting us all excited for the upcoming Man Laws. I mean, whether you liked Man Laws or not, it was a nice departure from girls wrestling in fountains. Wasn't it?
Now though the AdAge article makes Adami out to be a villain in the CPB departure. Could it really be Adami's idea to sell beer by comparing "Lite's carbs and calories to Bud Light, Heineken Premium Light and, in commercials still in production, wine and cocktails?" Well. Good luck with that.
[via Yonder Ponder]